Nourhan N. Beyrouti

  • 02:14:08 pm on May 7, 2013 | 0
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    There is a fundamental flaw in online recruitment done by Employers and Online Recruitment companies, also the way to avoid it. Lets list the flaws first:

    1 – Companies who have invested in their own online recruitment system should NOT use or post on online platforms like LinkedIn, Bayt or GulfTalent.
    Reason: First of all when a candidate is searching for a vacancy and finds one, they do not want to fill a thousand profiles before they get to your listing. HR has essentially forgot the user experience of employment brand. Just like social media, companies can handle thousands of applicants via their own platform. If the employer believes that the Online recruitment companies is an advertising space, I believe they have got it all wrong. It’s way faster and cheaper to advertise a job via normal online channels and not threw the online recruitment agencies. Personally I believe when an HR department does so, they are intentionally wasting money and peoples time.
    Here is what kind of user experiences when you do the shotgun online recruitment. First they log into let’s say Bayt.com, they have a full profile and the candidate views a posting by you. They click apply, then it takes them to a page saying ” apply via employers wed site “, click. The user goes to the employer site, has to register, fill out the same profile that they have online all over again. After that is done the candidate applies to the vacancy. The question arrises, why did I have to go to Bayt to fill out an application and register again on the employer’s site? The experience is shot dead and the candidate already has lost the belief that Bayt or the employer will ever see the applicant’s resume.
    2- Third party recruiters are just killing your brands! wake the hell up!! Traditional recruitment companies are just using your online platform to suck up your data pile and use it for their own “big data” pile. Weren’t you ” Online recruitment ” companies suppose to put the traditional recruitment agencies out of business? Why on earth are you actually giving them more business? Why would I want to apply via an Online recruitment platform, for my CV to go to a traditional recruitment company, and then if that old fashioned recruitment company decides if i’m good enough they will “think” of sending it to the employer. This is what is actually making ever single online recruitment company in the region a fail.
    3- Employers, please please please and i’m going to say this very openly. Have the balls to post the name of your company. When an online or traditional recruitment company posts a vacancy and says ” Confidential ” that is actually point blank stupid. Are you ashamed of hiring? Is your company name so invaluable? Isn’t posting your company name part of your brand strength and attracting the right candidates. HR departments have to wake up to the fact that a vacancy is like a product or service the actual company sells. If the HR thought of the vacancy as a product and are looking for the right customer, all HR’s problems would be solved. From talent search to recruiting and employee engagement. I strongly believe HR is a core part of marketing and the two departments should work hand in hand to further expand the companies out reach. Your staff are your brand ambassadors, clients, , family, customers and first line soldiers in defense against the competition.
    4 – Companies should avoid the recruitment confusion and make the recruitment process as easy as their products service or industry they want to portray. No company in todays age wants to be known as not innovative and simply old fashioned.
    Remedy: First of all I would like to start with the online recruitment companies like Bayt, LinkedIn and GulfTalent. As a brand you should essentially not allow employers to redirect your subscriber base to their platforms. First its a bad user experience, second it shows that the online platform is useless, and they should go straight to the employer sites. Third never let traditional recruitment companies post on your site, also why should I use online if the traditional are taking my details, when I see a traditional recruiter name I immediately go to their site and apply again on their site or better call them.
    Employers & HR departments. Honestly listen up. Drop your in house online system and use an external popular platform, Bayt & LinkedIn are outstanding platforms that can be utilized in so many ways. Bayt offers a wide range of services for recruitment. On your careers page you can simply put, ” We use Bayt ! ” click on our company page view and apply directly through Bayt.com directly to us. WOW imagine that, a potential candidate says, holy moly these guys are the coolest! they can see their application status, promote their application and also get real time feedback.
    I know there is a lot of change here, and that online platforms are actually benefitting in cash from the fragmentation of their platforms, however there is essentially one thing they have to know. Someone some where will actually read this and say ” hey lets make a real online recruitment site ” get the employers to engage and essentially monitor what is being posted on our site. Every online platform should be an eco-system and companies join into this eco-system which is monitored and managed. Leaving no room for flaws like third part recruiters and employer redirections.
     

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